DWS ABM Command Center
A custom account-based marketing dashboard for an agency sales team — full pipeline visibility, buying council mapping, and $1.84M in tracked partnership opportunities.
DWS's partnership and podcast outreach team had no centralized view of target accounts, decision-maker relationships, or pipeline progression. Outreach was tracked in spreadsheets. There was no intelligence layer — no way to see who owned what account, where each deal stood, or who the actual decision-makers were at each target company.
The B2B Sales Team Running Outbound at Scale
An agency sales team running simultaneous outreach to digital marketing agencies for podcast bookings and partnership deals. Multiple reps, multiple accounts, no shared system with enough intelligence to actually move deals forward.
Each target account is enriched with estimated MRR, annual revenue, employee count, industry, and tech stack — giving reps the context they need before the first touchpoint.
Every account maps its decision makers, champions, enablers, and end users. Reps can see the full buying council at a glance — who to sell, who to enable, who holds the budget.
Custom pipeline from Research → Identified → Outreach → Engaged → Podcast Booked → Demo Scheduled → Proposal → Negotiation → Closed Won/Lost. Every account's position visible in real time.
Meeting notes, calls, and touchpoints logged against each account with context — not just timestamps. Teams can see what was discussed and what the next step is.
Single-screen view of total pipeline value, accounts claimed vs. available, active conversations, and top accounts by MRR — built for a sales manager's morning review.
- $1,842,000 in total tracked pipeline across 12 target accounts
- 8 of 12 accounts claimed and actively worked
- 6 accounts in active conversation simultaneously
- Full buying council visibility at every target account
- Pipeline stages custom-built for agency partnership and podcast outreach motions
